You know how I keep going on and on about your key messaging? It started with the BulletProof Trifecta. Incorporate your beliefs about how much you adore your customers and employees, how your simple processes make it painlessly easy to do business with you and how your work within your community highlights you as a
I want to share a common and recurrent theme I see as I help business owners grapple with their Post-COVID Success Plans. Personal Values. What are your core values and what exactly do you stand for? In the current environment, we are all finding that trying to get someone to take a look at our
Have you had a good old-fashioned belly laugh lately? If not, it is time you definitely find one. I don’t want to talk about business today. Or show you some different ideas to think about. Or even highlight solutions to the problems we all read or watch daily. Today, I want to encourage you to
This edition, I want to talk about your mood. Specifically, are you in a freeze, flight or fight mode? I have been spending far too much time these past two weeks listening to all kinds of prognostications from experts, gurus and analysts about where our country is headed over the next two months to 5
If you’re of a certain age, you’ll remember the old TV shows – The 6 Million Dollar Man and then The Bionic Woman. A hero and shero — half human and half machine – with one mission. Save humanity from the evil villains. (Google Lee Majors and Lindsay Wagner.) In the early 1970s, the world
How many times do you see or read company statements proclaiming their employees to be their greatest assets? Our strength lies in our employees! Our employees are our greatest and best asset! No asset we have is more valuable than our employees. We have all read words like these, haven’t we? You might even have
Have you noticed the war being waged over your website and social media in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz the digital folks have screwed things forever. Get your website gleaming. No. Use this new social app. This, that. The
If you are like us, and we believe that is very likely possible, you know the most valuable thing you own is your word. Similarly, the only thing worth pure gold in your business is its reputation. This is something a lot of people in business think about but don’t have much of a plan
Did I get your attention with this wonky title for marketing? Cuz, I get this particular something for nothing question a lot. And I want to answer it in a forthright manner. I am not what anyone would ever consider a true-blue marketer. My focus is on your ENTIRE business and I see marketing as
A few years ago, my friend Robert Wright asked me to help him fine tune something he was working on. Robert is a sales and marketing consultant and a really smart guy, and the stuff he was working on was organizing a series what he called buyer personas. These were essentially descriptors or profiles of