One day last week, at 1:27 p.m., I closed my computer and walked away. I had met my objective. In two months, my second book was finished. 44,000 words. I could do no more. This is the book I have always known was in me. My own thoughts with no thought-leader pretensions from ChatGPT and […]
Thoughts About Writing That Book Read More »
It’s been a lazy, hazy kind of week in the summer. Here are three ideas plus one extra – just for you. Idea #1 J.S. Park has worked as a hospital chaplain for eight years and has been at the sides of hundreds of beds belonging to the dying. He said he’s had one huge
Three Plus One Ideas Read More »
One of the coolest things about living in the middle of wine country is the grape and wine festivals which occur in the early summer and early fall. (oops, and of course, there is the ice-wine festival in January.) Definitely, as the region gleefully gets back to pre-COVID business levels, it sure feels like there
How is the Most Tedious of All Read More »
Heard and Understood? Of course, right? This quote crossed my desk on Monday, and I knew it was what I needed to share with you this week. “When you plant lettuce, if it does not grow well, you don’t blame the lettuce. You look for reasons it is not doing well. It may need fertilizer,
Are You Being Heard and Understood? Read More »
How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the BulletProof trifecta, right? Successful companies are passionate about their customers. Have wickedly simple processes. And are upstanding community citizens. This past seven
Are You An Upstanding Community Citizen? Read More »
One of the key things I have learned from talking to both clients and people in the communications business over the years is that they believed that hardest thing to do is develop a methodology or personal business philosophy to help guide them on the long and winding road. A lot of these people tend
The 10 Commandments Business of Communication Read More »
A consistent voice. THAT is one of the most effective ways to be sure your company’s message is getting through. A consistent voice is the most powerful way to speak to your prospects about your brand. From the content on your web site and blogs to the copy in your trade ads, sales letters
A Consistent Voice Is Critical To Reflecting A Consistent Brand Read More »