With 20/20 Hindsight. Ta DAH!
Charlene Norman
December 4, 2023
We often use “20/20 hindsight” to describe the clarity of vision that comes from our experiences – it allows us to see the mistakes we
The Big Reveal
Charlene Norman
October 17, 2022
Today is the big reveal, so I am keeping this week’s opinion piece very short. The exercise in rebranding is finally finished. It has only
The Gateman in Guatemala
Charlene Norman
September 15, 2021
The Gateman in Guatemala taught me a huge lesson about my speaking and writing style, which is what I want to share. Now, some of
Build Your Brand the Right Way
Charlene Norman
May 25, 2019
This pictorial masterpiece explains the two kinds of tools necessary to build your Brand. Your Personal Brand. First, you introduce your product or service to
Living in Harmony: Your Website & Your Social
Charlene Norman
April 25, 2019
Have you noticed the war being waged over your website and social media in the branding and marketing arenas? Look over there — the traditional
Are You An Upstanding Community Citizen?
Charlene Norman
April 14, 2019
How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You
Change Your Thinking for the Better
Charlene Norman
February 5, 2019
A crucial piece of our view on the world is our six-word phrase “Change Your Thinking For The Better”. There are many different situations that
Plan Your Upcoming Marketing Efforts
Charlene Norman
August 4, 2018
Lately, we have been working with a client and chatting with a few prospects, and the whole topic of planning your marketing efforts has been,
Customers: The Thing Businesses Can’t Live Without
Charlene Norman
March 28, 2018
This post was originally one of the bi-weekly newsletters we send out to our ever-growing list of people who are interested in useful and informative
The 10 Commandments Business of Communication
Charlene Norman
February 6, 2018
One of the key things I have learned from talking to both clients and people in the communications business over the years is that they