We often use “20/20 hindsight” to describe the clarity of vision that comes from our experiences – it allows us to see the mistakes we made in the past and how we could have done things differently. Since we are looking back on what has already occurred, the reasons it happened become crystal clear even […]
With 20/20 Hindsight. Ta DAH! Read More »
Today is the big reveal, so I am keeping this week’s opinion piece very short. The exercise in rebranding is finally finished. It has only taken me nearly fourteen years to get to this stage! (Very typical, by the way, for all those who begin a business and then pivot a few times.) May I
The Gateman in Guatemala taught me a huge lesson about my speaking and writing style, which is what I want to share. Now, some of you might want to pick those words apart and say, “Oh, you want to talk about communication.” No! I want to discuss how you convey your thoughts to others. When
The Gateman in Guatemala Read More »
This pictorial masterpiece explains the two kinds of tools necessary to build your Brand. Your Personal Brand. First, you introduce your product or service to the market via your Trust Tools. To Build your Brand, personal networking is at the core, augmented with Speaking, Teaching and Writing. These all breed familiarity, expertise and credibility. As
Build Your Brand the Right Way Read More »
Have you noticed the war being waged over your website and social media in the branding and marketing arenas? Look over there — the traditional stuff is finally winning again. No, see over there. Cuz the digital folks have screwed things forever. Get your website gleaming. No. Use this new social app. This, that. The
Living in Harmony: Your Website & Your Social Read More »
How does one even attempt a discussion about being an Upstanding Community Citizen let alone make sure your marketing works for you? Let’s try! You know there are three legs to the BulletProof trifecta, right? Successful companies are passionate about their customers. Have wickedly simple processes. And are upstanding community citizens. This past seven
Are You An Upstanding Community Citizen? Read More »
A crucial piece of our view on the world is our six-word phrase “Change Your Thinking For The Better”. There are many different situations that involve the need for a change of thinking within a business or a company: • The internal dysfunction can occur from thinking the same way for too long. • The
Change Your Thinking for the Better Read More »
Lately, we have been working with a client and chatting with a few prospects, and the whole topic of planning your marketing efforts has been, well, a hot button. Then each of us received a cool infographic about a new product that has recently launched and that caused a lightbulb moment for one of us.
Plan Your Upcoming Marketing Efforts Read More »
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Customers: The Thing Businesses Can’t Live Without Read More »
One of the key things I have learned from talking to both clients and people in the communications business over the years is that they believed that hardest thing to do is develop a methodology or personal business philosophy to help guide them on the long and winding road. A lot of these people tend
The 10 Commandments Business of Communication Read More »