The Big Reveal
Charlene Norman
October 17, 2022
Today is the big reveal, so I am keeping this week’s opinion piece very short. The exercise in rebranding is finally finished. It has only
What IS Your Competitive Advantage?
Charlene Norman
August 5, 2019
Competitive Advantage??? What exactly is that, right? It’s the fundamental reason you are the awesome client magnet you are today! (or you will be shortly.)
One Cure for Verbal Diarrhoea
Charlene Norman
June 10, 2019
What a provocative title. Verbal Diarrhoea. And you and I know exactly what it is when we hear it! I have a friend who has
The Real Utility of Social Media
Charlene Norman
September 3, 2018
Over the last year or so, I seem to have stumbled into several pissing contests over the real and imagined virtues of social media. (And
Effective Selling Part 1: Three Key Things You Need To Know
Charlene Norman
May 23, 2018
This is the first in a series where we take a look at the process of selling from several different points of view, and intersperse