Let’s talk about your customer. Pretty soon the first six months will be done with and how will your results look?
Has the enthusiasm for the new year goals and initiatives totally left the building? Wondering what on earth is wrong with you, why we cannot ever do the things we set our minds to and when oh when will we ever be good enough? Yup. That does seem to be the standard pattern these days – despite all the happy pictures we see posted on Facebook and Instagram and Pinterest and Snapchat and lord knows what other social gadgets of the day we are supposed to be using.
Here’s the truth. That letdown feeling of why aren’t we good enough has been around for centuries! So I just want to ask you to take a deep breath and stop. You would never say awful things to your best friend or sister or daughter. So why are you saying such things to yourself? Let’s make a pact right now. You are good enough. You are simply overwhelmed. Moreover, being overwhelmed is easy to fix.
Do Something Different
To get back on track, let’s think about the most essential thing in your business: your customer. Where do they hang out? Where do they spend their time? What do they think about when they are there? If you can answer those questions, you can formulate a basic plan of how you are going to meet them and talk to them over the next six or eight weeks. That is all. Over the next six or eight weeks. Where do they spend the bulk of their time? What do they think about when they are there? What do they think about? Go and meet them there and talk to them about their problems. What do I mean?
Let’s say your customer is a mom who works. So that means they may spend their weekends at sporting events, cheering their kids on. You can go to those sporting games and hang out with them and get to know them, address their issues and maybe get them interested in your offerings. Alternatively, attend workshops, craft shows, libraries, shopping events. Where ever your clients are, you want to be there and just talk to them. Yup, face to face. Alternatively, go to places they frequent (like maybe those home renovation stores and be friendly with the owners, leave a stash of your cards and pitch your services or seminars and workshops.)
My point is to set yourself a period of six or eight weeks and pick a few activities and do some wild and crazy events that invite interaction with your customers. Do stuff that you have never done before. Experiment. Give yourself permission to fail. See how it goes. Give things away for free. (30-minute consultations and then followup like crazy afterwards.) Do not use social media. Use the old-fashioned face to face routine. Pick a start and an end date. It is only six weeks. It will be an invigorating six weeks that will fill your head with many new ideas, many new leads and likely some new cash.
Give your business NOW a kick in the pants or a reboot so you can finish the year in style. Find your customer.
To your success!