How to Start Your Business. Just about everything you need to think about and do to make your Big Idea a profitable reality. This friendly, savvy, easy to read primer will inspire your entrepreneurial passion —- AND ensure you have at least one practical foot on the ground.
About the Author:
Charlene Norman is a CPA turned marketer turned business cheerleader and bullshit slayer. Best gig was playing general manager of a $30 million contract packaging company. Second, best gig was being unable to save a company, leading it through bankruptcy courts and saving the investment for of the secured creditor. Tons of experience making business owners extremely profitable and wealthy. Bought 60 companies, sold 10, changed the culture in 5, saved 20 companies. International, national, public, private, franchise and not for profit experience ranging in size from less than $100,000 to nearly $2 billion. Successful, accidental entrepreneur now focused on helping 40, 50 and 60-year-olds get their self-employed mojo cranked up, those who have been in business awhile get moving into overdrive, and those who want to sell, get ready.
Note of Encouragement from Char:
I will help you drive your success.
My only focus is about making you and your business bigger, better, stronger, smarter. It’s what I love to do.
Years ago, I worked my way up the corporate ladder. Wanted to be top dog. Then I quit. (I did not want my epitaph to read, “she excelled in politics”.) Thought I knew about building a better business. How difficult could it be? I was very naïve. Without any contacts and industry connections I brought a new product line to market in less than nine months. Got to break even in less than two years. Then had to deal with a huge family crisis for a year or so. After the dust settled, I realized I had zero interest in the parts between start up and going concern. I was agnostic about the product or service. My interest was fixing areas that didn’t work. Big humiliating lesson. Cost a quarter of a million dollars and royally screwed up my retirement plans.
Another lesson. I didn’t want to be the top dog. I wanted to be the one who made stuff happen. Number Two. The one who bridged the strategic, tactical and operational. The one who looked at the guts of what worked and what didn’t and then figured out how to fix it. I experimented. Some things worked, some things not so much. Eventually I figured out the stuff that consistently worked and produced solid results. I decided to set out on my own. Again. Helping business owners fix what bugged them, kept them up at night and held them back from being successful.
This book is the first in a series of three. It is based on all the lessons I learned myself as well as all the lessons the entrpreneurs I worked with learned. It is the primer ever single early entrepreneur wants to refer to.