There comes a point for most of us when we define and flesh out our purpose in life. That which brings us the most joy. This exercise is neither a religious nor a woo-woo activity. It as a part of the maturity journey we are on. Some of us will get it and some of us won’t.
One thing winners have always known is the more we help others, the more success and joy we attract or bring onto ourselves. Another conclusion many come to is to always be a Generous Giver first. Either way, the point is, when we pay more attention to others and way less attention to ourselves, our own lives have more joy, more resilience, more strength, more success, more richness, more meaning and ultimately more love.
Now, I will be the first to admit, that sometimes we don’t always get what we want when we want it. However, we do generally get what we need, when we need it. And furthermore, it can often take many of us years to realize we have everything and more right in the palm of our hands. Today.
Give First, Give Generously?
The very best kind of successful leader in any field is humble. That humbleness is refreshing — particularly in today’s always on, socially driven, techno world. Part of that humbleness and what makes the very best so fascinating is they honestly take genuine, great joy helping others be successful, helping others reach their lofty goals, and putting the needs of others, BEFORE themselves. From every angle, no matter how you look at it, it honestly looks and feels like it is all for you, doesn’t it? Often, we initially look at those leaders with distrust and suspicion. Because we simply don’t want to believe they are genuine.
I know because I am one of those folks who is always viewed initially with great suspicision.
I spent my entire career helping others get what they wanted. You see, I was put on the fast track when I was 25 and some would say I reached the pinnacle in about 10 years. Then I spent the next 20 years ‘perfecting’. Some would tell you I was competitive. Not true. I simply saw how I could help others get exactly what they wanted and in the process of serving them, got way more than I ever dreamed possible for me.
You see, many giant thinkers and business people walked long before I came along. And I was fortunate to be carried on or even allowed to stand on their shoulders. I like to think I learned well. From them. As a result of their influence, I believe I have had a positive impact on people and have also made a positive impact in the world. For one reason only. Because I put the focus on others. First.
This past December, I came up with an idea to help many more, simultaneously. Today, I am inviting you to join the Bullet Proof Random Acts of Business Kindness Project for 2019.
What’s in it for You?
If you do it right, you will be granted the unofficial title of ‘Credible Expert’. That is a nice little ego boost, isn’t it? Even better, by the time the year is up, you will have a few extra dollars in your pocket. Now really, who doesn’t like that?
If you are in business for yourself, by the end of the year, you will also have gained a few extra clients. Then made a massive impact yourself in your own corner of the world as a thought leader. Plus helped a few companies both inside and outside your orbit, spin faster and better. And had a few extra dollars stick to your bottom line.
If you are a senior employee, you will get yourself noticed and in line for that promotion you want. Maybe you will even get it this year. However, you WILL get noticed and you will get your company name in glowing lights. And THAT is always a good thing.
What exactly is it?
Quite simply, you give away a substantial piece of knowledge you would normally charge for. For FREE. To anyone and everyone, you know who can benefit from it. Substantial means something much more than the usual 500 or 1,000 words of written content. Think at least 3,000 words of super solid no advertising content. Substantial means at least 15 minutes or more of a podcast or video of very useful content. Totally commercial and pitch free. SOLID STUFF. Yes, I am very serious.
When you go to a tradeshow or industry event, the busiest booth is generally the one giving out the free samples. And if you notice, not only do they have the highest traffic congestion, they also have the highest orders. Why is that? Because this is where the ‘know, like and trust’ factor gets proven. Almost immediately. From a sample.
The same logic applies to our ability to showcase our in-depth knowledge. Unfortunately, too many folks today like to guard their so-called intelligent brain matter and term it all ‘trade secrets’. Right! Instead, they showcase content for public consumption that can politely be described as nothing more than spam in a can. Long or short, it is designed for one purpose: to make you buy. It is not designed to educate or inform and more than likely, it is merely regurgitated garbage. Worse, most of it has neither a personality nor a point of view. There is precious little to help you actually make the right decisions first!
There is a lot of jargon speak and rant speak — both of which for most of us is, well, just awful noise. Worse, there is very little in the way of simple, straightforward and real human to human connection with honest to goodness solid information that makes people’s business lives a bit easier. As in, you need to know this and think about this now and don’t even think about buying. So very little of the — hey I found this and just wanted you to know, and let’s build a relationship first and not even discuss a sale.
My point is when you do the ’this is just to HELP you NOT to TRY to sell you’ act, what happens is you automatically stand apart from everyone else in the crowded marketplace. Why? Because Business IS Personal. And the best way to start any relationship is to give first with no expectation of a return. We always hear the phrase Givers Give. What we don’t often hear and what I can assure you is …. Generous Givers always Get!
Imagine showing up differently to the people you know and setting the standards of once a month being in their face with a commercial-free, jam-packed solid information package from YOU. Then, imagine how they will feel about YOU at the end of the year. Now, imagine how high your ‘know, like and trust’ quotient will be! You have demonstrated you understand that relationships are key, Business IS Personal and that the real business secret is about giving first.
Imagine the impact you will make on the world sharing freely the in-depth knowledge you have. Now imagine the impact you can have as part of a larger movement. WOW!
You don’t even have to create your own Random Acts of Business Kindness if you don’t want to, don’t have the time or don’t have the resources. Just sign up at admin@bullet proofconsulting.ca and then pass along the monthly updates to your community with a note ‘hey, this is such a cool idea. Thought of you. Let’s grab a drink and catch up.’
Here is what has happened in beautiful Niagara, Ontario, Canada. It is not even a full two months of the 2019 Project. January was eight pages devoted to how to write solid content for business people — the non-professional writers who actually know their stuff, do the stuff and are afraid of writing their stuff. February was a half hour podcast about the Customer Experience and how the whole Omni Channel future that is finally here impacts business. It brought a bunch of concepts together with no techno-babble and no digital-lingo and with lots of practical and resource considerations.
I had zero expectations that anything would start to move on this until maybe July or August. In less than two months, there have been three exploratory phone calls with new prospects and I am already working on closing one new client. WOW!
Yes, I will admit that many folks think I am crazy about giving away damn good ideas. And yes, I have been chastised about sharing secrets from how I earn my bacon. Please remember. I stood on the shoulders of giants much smarter than I. They taught me very well. The lessons I remember the clearest were all about the long game. Business IS personal. Ideas are a dime a dozen; the real money is in execution. Most people do NOTHING with a good idea because most people have an aversion to executing. I am not like most people.
This year, I invite you to join me on the Random Acts of Business Kindness Project 2019. Make your mark. Elevate your credibility and impact. If the idea appeals but you don’t want to develop a whole bunch of your own Random Acts, here is the link. Just grab the link and the files, review them and then pass them along to all the someones you know who could benefit.
The whole point is together we keep the movement going and help as many people as we can. You win because you are helping others. It will come back to you because you get respect from others. Which in turn may help you get more business, more accolades, more promotions, more respect and ultimately more profit.
So, wanna make an impact this year?