We all need help. At various times. For various things. Especially when we need stuff cheap and cheerful, here are some business marketing resources I heartily recommend. Yup, I even used them myself.
This guy is smart. Stephen Warley is on to something. To work for yourself requires a bunch of skills that we might not have learned in school or in life. This website is jam-packed with information all geared to folks who want to learn the skills necessary to be a successful entrepreneur. And if you want more Stephen, sign up and grab some of his coaching.
A godsend for logos, graphics, translations, and just about anything you need. Five dollars will get you almost anything you can imagine. But for quality stuff, expect to pay at least $30 to $50 and some of your time too. An incredible investment. Well worth it. Big But here. You do need to have an idea and know what you are doing first BEFORE you merrily begin to order.
Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and so much more. It’s free to start, and you can reduce your costs by buying images from their library only as you need them (many are just a dollar!) Canva can help you make your social media posts pop.
Probably about the best website to start with, grow into and stay with. There are some cheap and cheerful ones out there. (WIX is the best of the best these days.) But as soon as you want to get some real functionality to them, like blogs and shopping carts and sophisticated SEO stuff, look at Word Press. There is a reason 80% of the world likes it. It is not that expensive. And it can grow easily and cheaply with you as you get bigger.
MailChimp provides email marketing for more than 20 million people globally. Send better emails, connect your e-commerce store, and sell more stuff. I have argued about this for years. Too small. Too rinky dinky. Then hey, not bad! Getting better. Still not good enough. But NOW! Seriously? Almost Perfect. Best part — will get bigger with you. At a fraction of the big guys.
Now, if your budget is a bit bigger than “bootstrapping”…
Over the years, I have been extremely fortunate to have met and worked with really smart people. (None of us get to where we are alone. It takes a village to get anywhere.) The really smart people I met shared the same drive and passion that I did. None are dirt cheap. But all are incredibly valuable. All bring tons and tons and tons of experience. And all come with my personal guarantee. I used them. I believe in them. I still use them. You will get more than you ever thought possible from them. Just tell them I sent you.
Write For Results (marciaross.ca)
Marcia is a dear friend of mine. And the most amazing, witty and gifted writer I have ever met. She wrote her mother’s obituary in the funniest, tenderest, and most loving language you have never read in your entire life. She made the words of my first book soar. And god willing will make the words of my next two soar even higher. I have not met a more brilliant business writer than Marcia.
Kathryn (RaRa) Asaro Mayers (RaRa.Sendcere.net)
RaRa is a special person and she can help you get and keep a leg up over your competition. Permanently. Plus provide a whole whack of advice on maintaining those relationships in a fun, inexpensive, personal and most importantly permanent way that affixes your brand to their hearts. She has packages for all budgets and will not waste your time. She is definitely worth chatting to and doing business with.